Acknowledging chapter members in local media

Posted by Christopher / on 03/07/2015 / 1 Comment

This is the suggestion I shared at the MRAC breakfast today in Atlanta. It was suggested I post it here in case others may want to consider it for their chapter. 

In Ohio Valley, we submit announcements each time a member earns a credential. Additionally we submit an annual announcement for our board of directors.

The local daily newspapers in Louisville, Cincinnati, and Lexington and the business publications in each of these markets run these at no cost to the chapter.

Members appreciate the acknowledgement, time commitment to submit the announcements is minimal, and the p.r. touch point raises awareness for the ICF, chapter, and member. I've had a number of members tell me they get contacted and congratulated by friends when these run. I believe based upon anecdotal feedback it has some additional benefits: encouraging members to work towards earning a credential and encouraging non ICF coaches to consider joining the chapter.

Every publication is a bit different. All of the dailies and business publications in our markets allow these to be submitted via an online form. It takes about five minutes to enter one.

Here are two examples: one for a new credential holder and another for a board volunteer.

http://www.bizjournals.com/louisville/potmsearch/detail/submission/3487411/Janet_Fulton_ACC?l=&time=&ind=&type=&id=2015-01-06&ro=3

http://www.bizjournals.com/cincinnati/potmsearch/detail/submission/3487521/Sandra_Hughes?l=&time=&ind=&type=&id=2015-01-09&ro=0

Hope this helps!

 

 

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Comments

  • Patricia says:

    Thanks very much, Chris, for sharing this best practice with us! Congratulations on the implementation of this strategy and for all the positive feedback it generates for coaches and for your chapter!

    March 10, 2015 at 6:38 PM | Permalink

 
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